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The Importance of Interior Business Signs

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When you think of business signs, you probably think of those signs that are installed outside to alert potential customers to your location. While outdoor signs are very necessary to inform and direct customers to your business, interior office signs provide many important functions as well.

Interior signs are a key component to any successful business. Directional signs, dimensional wall signs, ADA signs, and other informational signs make your place of business look professional and help your customers navigate through your building. These signs can be customized to match the décor of your building and enhance the overall appearance of your facility.

Directional Signs: When potential customers walk into your business, you want to be sure that they can easily find their way around. Highly visible signs guide them to the areas they want to visit without getting lost. This saves your visitors time and prevents them from feeling frustrated or annoyed. Plus, it decreases the amount of time that your employees spend giving out directions, allowing them to focus on their primary responsibilities.

Directional signs should be used to clearly designate restrooms, stairwells, exits, conference rooms, and other important areas in your facility. This not only makes visiting your building more convenient, it improves the overall safety of your customers and employees. In the event of an emergency, clearly defined exits make evacuating the building easier and could potentially save lives.

Dimensional Wall Signs: One way to immediately grab your customers’ attention and increase your visibility is with a prominently displayed dimensional sign. Create an impact with your logo and company name installed on an interior wall. It enables business owners to clearly define their space in a dramatic way. Dimensional signs boldly deliver your message and promote brand awareness. These signs are hard to miss, making it easy for repeat customers and potential new customers to find your location, and direct them where to go inside your facility.

Americans with Disabilities Act (ADA) Signs: In 1992, the Americans with Disabilities Act set a series of guidelines for businesses to follow so that all facilities are accessible to individuals with physical limitations. One of the most important features of this act is the requirement for specific signs in commercial spaces. Recommendations for the size, font, color, materials, and installation of office signs are included in these guidelines.

Any sign that identifies a permanent room in the building, like restrooms, exits, and stairwells, must comply with the standards set forth by the ADA. Directional and informational signs, as well as those that inform visitors about accessibility features of the facility, must also meet ADA guidelines. Many business owners feel overwhelmed and confused by these specifications. Working with a professional sign company that has experience in ADA regulations ensures that you get the proper signage you need.

No matter what kind of signs you require, be sure that you choose high quality materials that will last for many years to come. A professional sign company will employ experts to help you design and install high impact interior signs that will enhance your space and impress your customers.

– By Jim Braun

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Artisan Graphics has been a locally owned and operated company servicing the greater Charlotte, Lake Norman and Triad areas since 1993.  Artisan’s focus has always been on branding companies through in-house manufacturing and printing of logos on all types of products, from large outdoor signage to paper printing to apparel decorating, such as screenprint and embroidery.